#SpritzHappens
Schweppes challenged us to launch their new alcohol-free spritz range with a social-first campaign that felt fresh and unexpected. Inspired by those relaxed moments sharing a spritz with friends—laughing about the good, the bad, and the embarrassing—we created #SpritzHappens, a reminder that nothing is ever too serious.
To connect authentically with our audience, we used a podcast-style format, featuring emerging creators from diverse backgrounds who shared their own “spritzy” moments across the platforms they engage with most.
HIGHLIGHT ASSETS
As there were multiple cutdowns per creator, below are the main highlight assets.
Full episodes were also posted to Schweppes’s Youtube channel.