Schweppes Extra BTS

We designed a new brand platform that combines history, attitude and pop culture. Because while the world is changing rapidly, one thing remains constant: people's need for character, attitude, quality and taste. For things that are simply "extra".

For the BTS social assets, we concepted short assets and hired a relevant creator to take the viewers on an exclusive look on what went on when making the new brand platform campaign while sticking to the core message of “Make it Extra.”