Golden Toast set out to create a social-first campaign to introduce its new Vegan Brioche. Partnering with German actress and influencer Ruby O. Fee, we reimagined her as the very first “Queen of Bread.”
The campaign centered around hero films, complemented by a broad range of creator-style TikTok assets produced in-house. Each episode offered a humorous glimpse into the lavish world of the Queen of Bread, enriched with distinctive visual elements—from a miniature guillotine to bread-themed Crocs.
My role consisted of art direction from concept phase, pre production, shoot and post production.
Main Films
In total we shot 6 main films that were played on both Meta and TikTok. They were later accompanied by creator style assets that we shot in house with props and accessories to match the 6 “episodes”. You can check them out on Golden Toasts Official social platforms.